8 Design Secrets

All designers dream of the client who says “Money is no object. Hire as many photographers and illustrators as you need to get the perfect images for my piece. And while you’re at it, get a professional writer in there. And printing? Die cuts, 7 or 8 colors, special papers and folds… go for it!”
Sadly, this client does not exist. At least I’ve never met her.
Here’s the more typical client conversation:
Client: “I need a full page ad designed.”
Designer: “Great!”
Client: “I’ve written the copy already. It’s about 400 words — can you edit it for me? And I have a couple of photos that I’d like to use that I got from a stock disc I bought in 1998. Oh and I need it by the end of the day today.”
Designer: Checks balance in retirement account.
Whenever this happens, I turn to my arsenal of design tricks — things I do time and time again to transform less than ideal elements into a good design. Assume that these are the elements provided by the fictional client:


And the title: “Going Places”


Here’s a run of the mill layout:

I can do better than that*! Here are eight of my secret weapons.


1) Crop the image



2) Turn the image into black and white



3) Add white space



4) Break borders



5) Play with scale



6) Change the size of the final piece



7) Lose the art — use a type treatment



8) Silhouette



There are infinite variations. To keep it relatively simple, I kept the same color palette (blues and greens) and typefaces (Agenda and Adobe Caslon) and used the same amount of dummy type throughout.
I was tagged for this post a few weeks back, asking for “8 Secrets”, (thanks, AM!). What are your secrets?

*Note from a paranoid designer: These aren’t final designs, just illustrations of the ideas in this post. I would make real color breaks. And kern. And try different type combinations. And silhouette better… You get my point.

SOURCE: http://leslietanedesign.com/blog/something-from-nothing-or-at-least-very-little-8-design-secrets

WELL..

I really enjoyed reading this article.. So I decided to share this with you, future graphic designers. Something very important for someone who wants to be a professional in this area, is to know that you can not conform with the first idea you have, yo need to go forward!

If you have an idea, try to work based on that idea, but never conform with the simple sketch in your mind and that is a perfect trick for create amazing stuff ;D

And the clients.... That's a hard thing....... But, don't worry, if you're a graphic designer, PATIENCE must be your best friend, so ENJOY what you do :) CREATE, CREATE AND CREATE!