Chinita's Fair Campaign

Hello!

Well, for the final project, our group , had to design a campaign for the Chinita's Fair.

Let me explain you, The Chinita's Fair is a traditional celebration in our city Maracaibo, every people from around our country come to Maracaibo and celebrate this huge event!

For this asigment, I personally designed a Logo to identificate our campaign. This logo was created based on the ever glowing sun of Maracaibo. Also, we wanted to incorporate the typical patterns from our culture.

Secondly, we had to create a slogan and we chose "Feel the warmth of our people". This slogan served as the graphic concept for the whole campaign because it's shows the special qualities of the people from Maracaibo.

Then, the campaign proceeds by designing a poster. Our inspirtion came from the Logo and the Slogan. We used a picture of a typical "goajira" girl that represents the heritage of our culture. This little girl is standing in front of "The Lady of Chiquinquira's Basilica".

Finally, we designed a P.O.P material using the logo.



For the final part, we had to exhibit the project in Second Life, we created a little stand to show all the products.

This is a picture of my avatar in Second Life (the yellow bus) visiting our stand!

A great experience! We learned many skills visiting the virtual world.. I invite you to join!